scripting your brand
Writing is our primary focus although Sheila Ross, owner and
principal writer, offers years of experience in marketing
management for
several national and international corporations based in Phoenix.
In addition to writing copy that hits the mark, Sheila takes on consulting engagements and complete project responsibility. In that case, we call in
our talented associates to work their magic through photography, design,
layout and production.
client & project highlights
PowerOneData: web application redesign, collateral
Sweet Spot Solutions: technical white paper on wireless
network security products
Lifestyle Lending Group: 4 years / branding,
collateral, website, ads, presentations, proposals
The McFetcher Corporation: 2 years / brochure,
newsletters, events, strategy
Simula: 2 years / new logo, CEO letter
for annual reports, employee/investor presentations, scripts
Arizona Nurses Association: employment portfolio, special
edition newsletter
Bank of America: computer-based training module for employees
Cooley Advertising: 2 years / agency backgrounder and client
websites, press packets, print ads
AON Insurance: co-author, Harvard Business School
Case Study, MBA graduate reunion
testimonials
“Sheila refocused the development of our software system’s web-based user interface to be much more intuitive and customer centric. With her significant contribution, this application became the key component of our hosted advanced metering solution that has captured considerable interest from mid-size public utilities. The ‘user experience’ design principles Sheila instilled in us continue to be of tremendous value as we move forward under Elster Services.”
— Paul W. Taylor, former V.P. Sales and Marketing, PowerOneData, purchased by Elster AG
“We retained Sheila with a tall order — build our Company a brand,
a new image, and an effective way to communicate with our employees and our
customers. She delivered.”
— Brad Forst, former President, Simula Inc, purchased by Armor Holdings
“During nearly 18 years of friendship that began when Sheila was
a client of mine, I have sought her strategic input on many projects and have
asked her to dig in to some tough assignments. She is relentless in her search
for solutions and her writing skills are exceptional. I don’t know how she
relates to so many different industries to write copy so convincing!”
— Alicia Wadas, COO/Public Relations Director, The Lavidge Company
“I read the white paper last night and give it two thumbs up. I am particularly
impressed with how you immersed yourself in the technology and brought that
knowledge to a simple level. I learned a few things.”
— Justin Beck, CEO, Sweet Spot Solutions
“Sheila Ross and Associates truly is a ‘one stop shop’ for a marketplace voice! Sheila has given our company comprehensive services from conceptual, strategic positioning to practical resource materials. Her writing skills — both poetic and prophetic — are reflected in our timeless brochures, flyers, letters and product catalog. In addition to being a talented and ethical advisor, she is delightful to work with.”
— Donna McIntosh-Fletcher, CEO, The McFletcher Corporation
“In 2005 I sold my Company to a major financial institution. This would
not have been possible if it weren’t for the branding created by Sheila
Ross & Associates. The logo, image, marketing strategies and materials
Sheila created differentiated my company from the competition and created a
value I would not have otherwise achieved.”
— Jay Luber, former President, Lifestyle Lending, purchased by First Horizon Home Loans
